Icarus GrowthFoundational Implementations

Operations / 08 of 15

NPS Systems

Collect case studies, testimonials and real fact & figures about your service

How it runs

Three routes by score, not one thank-you page

Trigger

Milestone hit, or run on demand

Step 01

Send the survey

Step 02

Score returned

Routes — 3 ways

  • Promoters: case-study ask
  • Passives: feedback capture
  • Detractors: alert the owner

Promoter to case study, detractor to churn risk

What it is

Surveys that fire at milestones or on demand, then route by score: promoters into a testimonial sequence, detractors into an immediate alert to whoever owns the account.

You need this if case studies get gathered in a scramble whenever marketing needs one, asking for proof months after the client was most delighted and getting the vague version.

If you already survey, the gap is almost certainly the routing.

A score that doesn't trigger anything is a number in a spreadsheet, not a system.

The actual build

NPS Systems — the as-built system.

What it does for you

01

The testimonial gets asked for at peak goodwill

which is the difference between a real number and "they were great to work with".

02

Unhappy clients reach a named owner immediately, while there's still an account to save

03

A running library of attributed results builds up

so sales stops writing proof from memory.

Built and running

School of Bots

Live

NPS scoring at all key milestones plus a testimonial collection sequence, fireable on demand from the dashboard. Anissa lists it alongside weekly Slack touchpoints and per-client ROI tracking as part of the early-warning retention system covering the first 90 days.

Want this one built into your business?

Thirty minutes, no deck. We map what you run today and tell you what it would take.

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