Marketing · Lead Nurture / 01 of 06
ROI Calculators
Create a mathematical model that shows ROI for different leads so that they can come to a better logical conclusion about using your service.
How it runs
Their inputs
Volume, hours, rate, conversion
Step 01
The model runs their numbers
Parallel — 5 jobs
- Hours removed
- Cycle-time
- Error cost
- Capacity unlocked
- Headcount avoided
Five formulas feed one stacked total
Stacked
Annual cost of doing nothing
Step 02
Your price as a fraction of it
Output
One sharable page, their numbers
What it is
A calculator that takes a prospect's own numbers, runs them through the ways your service creates value, and returns the annual cost of changing nothing.
You need this if deals stall at "we need to think about it", because the problem usually isn't price.
Nobody in the room has ever costed the status quo, so doing nothing reads as free.
If you already close well on calls, this lets the case survive the room you're not in, because your champion forwards arithmetic rather than their recollection of your pitch.
The actual build
What it does for you
The decision reframes from "what does this cost" to "what is not doing this already costing"
which is the only frame where a real price survives.
Your champion gets something they can forward to a CFO without needing you on the call
The pressure sits in the numbers instead of in your tone
so nothing about the sale has to feel like pressure.
How to build it
- Ask for at most four numbers, because every extra field halves completion
- Run their figures through the formulas that genuinely apply: hours removed, cycle time, error cost, capacity unlocked, headcount avoided
- Total the ones that fit and show the annual cost of changing nothing
- Present your fee as 10–30% of that total on the same page
- Lead with the hard formulas and use capacity-unlocked only as support, since it's a projection rather than a saving
Want this one built into your business?
Thirty minutes, no deck. We map what you run today and tell you what it would take.