Icarus GrowthFoundational Implementations

Marketing · Lead Nurture / 05 of 06

30 Day Email Sequence

Generate a full 30-day email sequence indoctrinating prospects on beliefs that they need to have in order to purchase your service, directing them to your main funnel so that you can generate more sales from your newsletters and lead magnets.

How it runs

One skeleton x30 · day 31 becomes the newsletter

Trigger

60-minute flow finishes

Daily

Daily email, x30 days

Parallel — 5 jobs

  • Activation point
  • Video or training
  • Objection or FAQ
  • Social proof
  • CTA

Every email uses the identical five-slot skeleton

Day 31

Newsletter, different structure

What it is

Thirty daily emails built on the same five slots: an activation point, a training, an objection answered, social proof, then the ask.

You need this if your content isn't actively generating sales opportunities, because the gap is rarely awareness.

Nobody walked the reader from "that was interesting" to "I need this", and one email a week is too little to do it.

If you are generating opportunities, this is the compounding version: thirty days of daily contact gets your name, face and voice recognised, which makes everything after it land.

What it does for you

01

Thirty days of daily contact gets your name, face and voice recognised, and that recognition makes every later email, ad and DM work harder

02

Each email installs one belief that makes buying more likely

so the selling happens before the call rather than on it.

03

It runs once and works forever, since every new opt-in walks the same thirty days without anyone writing another word

How to build it

  1. Map every step in your service and mark the points where, if someone believed a thing or did a thing, they'd be far more likely to buy; those are your activation points, one per email
  2. Build each email from the same five slots: the activation point, a training that helps them act on it, one objection or FAQ answered, a client review, then the CTA
  3. Record or reuse a short training for each activation point, so slot two always has something concrete to sell
  4. Write out every objection you've heard on a sales call and answer one per day, including "why can't I just do this myself" and "should I start now or wait"
  5. Load all 30 into your sending platform as a daily welcome flow, triggered when someone finishes the 60-minute flow
  6. Hand off to the newsletter on day 31, which follows the newsletter structure rather than this one

Want this one built into your business?

Thirty minutes, no deck. We map what you run today and tell you what it would take.

Book a call →