Marketing · Lead Generation / 04 of 09
Contact Discovery
Find the people worth contacting inside the accounts you kept, at the titles that actually own the problem, so that the sequence lands with a decision maker instead of an inbox nobody reads.
How it runs
Trigger
Scored account list in
Step 01
Resolve the qualifying titles
Step 02
Find people at those titles
Fallbacks — 4 routes
- Work email lookup
- Personal email fallback
- Mobile number lookup
- Social profile match
A miss on one route falls through to the next
Step 03
Attach contacts to accounts
Outcome
Deduplicated people
What it is
For every account that survived scoring, the people at the titles that own the problem get found and attached to it.
You need this if you have a good company list and no idea who to write to, so the sequence goes to a generic inbox and dies there.
Every contact you cannot find is an account you paid to qualify and then cannot use.
If you already buy contact data, the win is the fallback routes, which is where single-provider lists quietly lose a third of the list.
What it does for you
Contacts are found by the titles that own the problem
so reply rates stop depending on whether the right person happened to be in the export.
A miss on one lookup route falls through to another
so the accounts you paid to qualify do not get dropped for want of an address.
Every contact stays attached to its scored account
so the layer it belongs to still governs how it gets approached.
Built and running
Solar On Steroids
LiveThe engagement's target was 50,000 verified US solar installer contacts across seven Northeast states, found from the sourced account list rather than bought as one export. Title resolution, profile lookup and email discovery run as separate stages, so a failure at one provider is recovered by the next rather than losing the row.
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