Marketing · Lead Generation / 02 of 09
Account Sourcing
Find every company that matches the profile, from maps data, directories, ad libraries and portfolios, so that the top of the list is built from the whole market rather than whoever you happened to think of.
How it runs
Trigger
Target profile in
Parallel — 5 sources
- Maps and local business data
- Industry directories
- Ad libraries
- Portfolio and client pages
- Social engagement
Step 01
Deduplicate
Step 02
Normalise names and domains
Outcome
Raw account list
What it is
One target profile fans out across several independent sources and comes back as a single deduplicated list of companies.
You need this if list building means one export from one tool, so your ceiling is that tool's coverage and your competitors are buying the identical list.
The accounts your source misses are the ones nobody is emailing.
If you already pull from more than one place, the win is the dedupe and normalisation, which is where multi-source lists usually fall apart.
What it does for you
Several sources run against the same profile
so coverage stops being capped by whichever database you happen to pay for.
Company names and domains are normalised on the way in
so the same account never enters your pipeline twice under two spellings.
New sources plug in as another branch
so widening the market later does not mean rebuilding the list.
Built and running
Solar On Steroids
LiveSolar installers across seven Northeast states were sourced from Google Maps and an industry directory in parallel, then deduplicated into a single account list for the US launch. The same sourcing runs as resumable campaigns with city-level filtering, so a run that stops can be picked back up rather than restarted.
Want this one built into your business?
Thirty minutes, no deck. We map what you run today and tell you what it would take.