Sales / 04 of 10
Hammer Them Sequences
A four-day, 20-touchpoint omni-channel sequence that doubles show rates from cold traffic.
How it runs
Day 1
Sequence starts
Channels — 5
- iMessage
- Voicemail
- Video
- Call
Density is the argument, not the box count
Days 1-4
20 touchpoints over four days
Any cell
Reply routes straight to a rep
Outcome
Prospect shows up or books
What it is
Twenty touches across four days and every channel you have, between the moment a cold lead books and the moment they're meant to show.
You need this if you're booking plenty of calls off cold traffic and half don't turn up, paying full acquisition cost for an empty calendar slot.
Show rate is the highest-leverage number in a cold-traffic funnel, because it multiplies everything downstream and costs nothing to move.
If your show rate is already decent, this protects it when you scale spend and the traffic gets colder.
What it does for you
The number of booked calls that actually happen goes up
which raises revenue without touching ad spend or booking volume.
Leads get reached across every channel they might respond in, instead of betting the whole show on one reminder email
The belief-building happens up front
so the ones who do show arrive warm rather than needing to be re-sold from zero.
Built and running
STAXX
Dylan HendricksonLiveWe aggressively attacked show rates this year because it was bad at one point. At one point we were booking a shiz ton of calls, but our show rate was like 30%… But we're pretty consistently in that like 65 range now. And some weeks it'll be in the 70s.
Want this one built into your business?
Thirty minutes, no deck. We map what you run today and tell you what it would take.