Icarus GrowthFoundational Implementations

Analytics / 03 of 03

Analytics Dashboards

Measure your clients' views, calls, revenue and other metrics directly attributable to your service so that you can prove and calculate the ROI on your service

How it runs

Attribution is what makes it an ROI dashboard

Scheduled

Scheduled pull from platforms

Parallel — 4 jobs

  • Social
  • Ads
  • Ticketing
  • CRM

Pulled from the client's own platforms

Attribute

Attribute metrics to your work

Step 02

Per-client dashboard

continues

Client view

Client-facing view

Internal

Internal ROI vs promise check

Handoff

Feeds the churn-risk system

What it is

Client-side metrics pulled on a schedule and tied back to the specific work that produced them, so ROI gets calculated rather than claimed.

You need this if renewal conversations open with the client asking what they got for the money, because you've already lost the frame.

Proving value at renewal is far harder than proving it continuously.

If you already report metrics, attribution is the missing half: views are a number, views caused by the thing you shipped are an argument.

The actual build

Analytics Dashboards — the as-built system.

What it does for you

01

Your ROI gets proven with the client's own numbers

which is the only version of the renewal conversation you want to have.

02

Delivery falling short of the promise gets flagged internally weeks before the client raises it

03

A library of real, attributable results builds up

which is what makes case studies and price increases defensible.

Built and running

Your Social Currency got a daily Instagram scrape into a top-5 and bottom-5 analytics dashboard by engagement, views and likes. The Festival Company got ShowPass ticket-sales webhooks plus Facebook and Instagram metrics into one dashboard across two events and two provinces, with a 42,000 monthly audience

Live

to surface any time that we're not hitting our delivery promise that puts us at risk.

School of Bots got per-client ROI tracking, used specifically

Want this one built into your business?

Thirty minutes, no deck. We map what you run today and tell you what it would take.

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